Post by amirmukaddas on Mar 12, 2024 1:47:24 GMT -5
Lately I've been following some web projects that have been worked on (probably) based on some of my speeches at conferences or after having seen webinars like the ones I hold for Semrush. This article is intended to warn you who follow me and adopt my way of working with Pillar Articles : be careful not to fall into the evil explanation , because that is the death of semantic SEO . A pillar article is a piece of pillar content , usually a resource that acts as a guide for a certain topic and which is most often characterized by being rich in text. Here is an example by Riccardo Esposito for the Cozzolino Dental Practice . In this guide in which the entire communications team of Dr. participated. Cozzolino (myself included) tried to delve into the correct or incorrect ways in which people search for a dentist on Google with respect to their dental problem.
Did it make sense to develop it long and full of data? Perhaps Denmark Telegram Number Data not so much for patients, but certainly for other sector operators such as dental companies , materials producing companies , dentists and experts in various capacities in communication... in short, those from whom we expect a vote of confidence! The pillar article in the context of research For some queries, Google knows that the user is interested in a lot of textual information and aggregate data, while for others it wants little text because users have search intentions more linked to the immediate satisfaction of a need.
For example, if the website offers discount coupons , the user who ends up on it will be able to click on the link of interest and bounce away after a few seconds , nevertheless the website will have fulfilled its function and will be considered of quality . If, on the other hand, the user is interested in learning more about a topic to gather useful information to guide the purchase, then a good guide is exactly what is needed... Google knows this. It is in this second case that my reflections on the SEO of semantic vectors , on related terms and on the investigation of transversal search intentions are triggered , those that are disclosed by the latent questions I often talk about.
Did it make sense to develop it long and full of data? Perhaps Denmark Telegram Number Data not so much for patients, but certainly for other sector operators such as dental companies , materials producing companies , dentists and experts in various capacities in communication... in short, those from whom we expect a vote of confidence! The pillar article in the context of research For some queries, Google knows that the user is interested in a lot of textual information and aggregate data, while for others it wants little text because users have search intentions more linked to the immediate satisfaction of a need.
For example, if the website offers discount coupons , the user who ends up on it will be able to click on the link of interest and bounce away after a few seconds , nevertheless the website will have fulfilled its function and will be considered of quality . If, on the other hand, the user is interested in learning more about a topic to gather useful information to guide the purchase, then a good guide is exactly what is needed... Google knows this. It is in this second case that my reflections on the SEO of semantic vectors , on related terms and on the investigation of transversal search intentions are triggered , those that are disclosed by the latent questions I often talk about.
